GMO/Toxin Free USA Sues WaterWipes for Deceptive Marketing of Plastic-Free Original Baby Wipes
Nonprofit GMO/Toxin Free USA has filed a lawsuit against WaterWipes, Inc., alleging deceptive marketing of its Plastic-Free Original Baby Wipes product.
WaterWipes advertises its products as “plastic-free” and “the world’s purest baby wipes.” But independent lab testing conducted for Toxin Free USA revealed that the product contains significant levels of microplastics, exposure to which can cause a range of harmful human health consequences—especially when exposure begins at a young age.
Recent and mounting research on microplastics and nanoplastics (particles smaller than one micrometer) has public health experts alarmed. One study documented that the potentially hundreds of toxic chemicals present within microplastics can be absorbed through the skin. Another study confirmed that microplastic particles, which carry toxic chemicals, can also cross the skin barrier. Microplastics in the body can infiltrate every major organ, even breaching the blood-brain barrier and bioaccumulating in the brain.
“This is extremely disturbing. New parents shouldn’t have to worry about misleading marketing while they do their best to protect their babies from exposure to toxins. A product that’s meant to clean a baby shouldn’t contain microplastics full of carcinogenic and endocrine disrupting chemicals. As a mother who lost her child to cancer, I cannot accept this. WaterWipes must cease its advertising claims immediately and work to remove microplastics from its products. Time is of the essence,” said Diana Reeves, Toxin Free USA executive director.
The lawsuit, filed under the D.C. Consumer Protection Procedures Act, seeks to end WaterWipes’s deceptive marketing. Plaintiffs are represented by Richman Law & Policy.
Yes, WaterWipes are sold in Canada.
You can read the complaint HERE.
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